Master of Science in Business Economics (Marketing)
The Business Economics programme is aimed at students with an interest in the business scene. It prepares them for the active and flexible fulfilment of a wide range of responsibilities in the financial, industrial, trade and service sectors in which companies and social profit organisations operate.
This program is accredited by AACSB International – The Association to Advance Collegiate Schools of Business. AACSB is a global nonprofit association whose accreditation processes are ISO 9001:2015 certified.
About the programme
Programme summary
Find out more
Off to a good start
After graduation
| Course | Ref | MT1 | Semester | Language | Instructor | Crdt |
|---|---|---|---|---|---|---|
|
|
1
|
sem 1
|
en
|
Johan Verrue
|
6
|
|
| Course | Ref | MT1 | Semester | Language | Instructor | Crdt |
|---|---|---|---|---|---|---|
|
|
1
|
sem 1
|
en
|
Maggie Geuens
|
6
|
|
|
|
1
|
sem 1
|
en
|
Hendrik Slabbinck
|
6
|
|
|
|
1
|
sem 2
|
en
|
Willem Standaert
|
3
|
|
|
|
1
|
sem 1
|
en
|
Gudrun Roose
|
6
|
|
|
|
1
|
sem 2
|
en
|
Fred Lemke
|
3
|
|
|
|
1
|
sem 2
|
en
|
Gudrun Roose
|
6
|
|
|
|
1
|
sem 2
|
en
|
Anneleen Van Kerckhove
|
3
|
|
Subscribe to 6 credit units from
no less than 1 and no more than 2 modules from the following list.
Subject to approval by the faculty.
| Course | Ref | MT1 | Semester | Language | Instructor | Crdt |
|---|---|---|---|---|---|---|
|
|
1
|
year
|
nl,en
|
Ignace De Beelde
|
6
|
|
|
|
1
|
sem 1
|
en
|
Ignace De Beelde
|
6
|
|
|
|
1
|
sem 2
|
en
|
Sophie Hoozée
|
6
|
|
|
|
1
|
sem 1
|
en
|
Philippe Van Cauwenberge
|
6
|
|
|
|
1
|
sem 1
|
en
|
Sophie Maussen
|
6
|
|
|
|
1
|
sem 2
|
en
|
Philippe Van Cauwenberge
|
3
|
|
|
|
1
|
sem 2
|
en
|
Anschi De Wolf
|
3
|
|
|
|
1
|
sem 1
|
en
|
Tom Vanacker
|
6
|
|
|
|
1
|
sem 1
|
en
|
Tom Vanacker
|
6
|
|
|
|
1
|
sem 2
|
en
|
Klaas Mulier
|
6
|
|
|
|
1
|
sem 1
|
en
|
Heidi Vander Bauwhede
|
6
|
|
| Course | Ref | MT1 | Semester | Language | Instructor | Crdt |
|---|---|---|---|---|---|---|
|
|
1
|
sem 1
|
en
|
Michael Frömmel
|
6
|
|
|
|
1
|
sem 2
|
en
|
Klaas Mulier
|
6
|
|
|
|
1
|
sem 1
|
en
|
Dirk Van den Poel
|
6
|
|
|
|
1
|
sem 2
|
en
|
Tarik Aouam
|
6
|
|
|
|
1
|
sem 1
|
en
|
Mario Vanhoucke
|
6
|
|
|
|
1
|
sem 2
|
en
|
Dries Goossens
|
6
|
|
|
|
1
|
sem 2
|
en
|
Samuel Standaert
|
6
|
|
|
|
1
|
sem 2
|
nl
|
Brent Bleys
|
6
|
|
|
|
1
|
sem 1
|
nl
|
Stijn Baert
|
6
|
|
|
|
1
|
sem 1
|
nl
|
Gert Peersman
|
6
|
|
|
|
1
|
sem 1
|
nl
|
Inge Van De Woesteyne
|
6
|
|
|
|
1
|
sem 1
|
nl
|
Inge Van De Woesteyne
|
6
|
|
|
|
1
|
sem 1
|
nl
|
Johan Van Der Paal
|
6
|
|
|
|
1
|
sem 2
|
en
|
Patrick Derthoo
|
3
|
|
|
|
1
|
sem 1
|
nl
|
Annelies Roggeman
|
3
|
|
|
|
1
|
sem 2
|
nl
|
Johan Speecke
|
3
|
|
|
|
1
|
sem 2
|
nl
|
Bart Verdickt
|
3
|
|
|
|
1
|
sem 2
|
nl
|
Ingrid De Poorter
|
3
|
|
|
|
1
|
sem 1
|
nl,en
|
Koen De Grave
|
5
|
|
|
|
1
|
sem 2
|
en
|
Luis Enrique Correa da Rocha
|
6
|
|
|
|
1
|
sem 2
|
en
|
Brent Bleys
|
6
|
|
|
|
1
|
sem 1
|
nl
|
Bram De Wever
|
6
|
|
|
|
1
|
sem 2
|
nl
|
Melissa Tuytens
|
4
|
|
|
|
1
|
sem 1
|
nl
|
Melissa Tuytens
|
4
|
|
|
|
1
|
sem 1
|
nl
|
Wim Beyers
|
4
|
|
| Course | Ref | MT1 | Semester | Language | Instructor | Crdt |
|---|---|---|---|---|---|---|
|
|
1
|
year
|
nl,en
|
|
15
|
|
Competence field 1: Competency in one or more scientific disciplines
- Having a thorough understanding of the theories, models and techniques of one of the business functional domains (accountancy, business finance or marketing).
- Deepening the basic knowledge further with respect to the other functional domains.
- Applying knowledge in a critical way in the analysis and evaluation of complex business economic issues.
- Understanding the presuppositions of standard methods and applying them in an innovative way in the analysis of complex business economic problems.
- Using the knowledge of the wider economic framework, related sciences and the other functional domains in a critical way when analysing and solving problems from the specialist functional domain under study.
- Being able to apply the supporting sciences (such as statistics, mathematics, research methodology and policy information science) in a critical way when solving complex business economic problems that are typical of the functional domain under study.
- Mastering the common specialist statistical techniques and research methodologies that are typical of the functional domain.
- Applying paradigms and indicating the boundaries of them and using them creatively.
- Having an understanding of the development and dynamics within the business economic functional domains under study and applying this knowledge in the analysis of complex processes.
- Integrating processes of change and the importance of innovation in the frame of thinking.
- Having a thorough understanding and knowledge of International financial reporting, audit and management control (Accountancy). Having a thorough understanding and knowledge of financial statement analysis, corporate finance and valuation and risk management (Corporate Finance). Having a thorough understanding and knowledge of consumer behaviour, business and international marketing, marketing communication, business development and digital marketing (Marketing).
- Defining and working out scientifically based research in a business economic functional domain and selecting in a critical way the most appropriate research methods for this and adapting them to one’s own personal use.
- Having a critical overview of sources of business economic research and applying them creatively.
- Formulating and testing research hypotheses.
- Representing the results of one’s own research correctly and conform the ethical standards, realising limitations and giving instructions for further scientific research.
- Interpreting, reporting on and evaluating the results of existing and one’s own initial research.
- Choosing autonomously for a correct level of abstraction when modelling complex business economic problems in the field of accountancy, business financing or marketing.
- Analysing and evaluating business economic issues within a functional domain with a high degree of autonomy on the basis of scientific knowledge and in a way that goes beyond one’s discipline and domain.
- Formulating a personal point of view and giving recommendations with respect to complex business economic problems.
- Reflecting in a critical way on one’s own thinking and functioning, and, where necessary, adjusting it, among other things by means of problem based learning.
- Bearing witness of an attitude of lifelong learning and professional growth.
- Approaching business economic problems systematically from multiple perspectives.
- Reporting in writing in a critical way on research into business economic problems and their solutions.
- Presenting orally one’s own research results and problem solutions to both specialists in the discipline and non-specialists.
- Working in team on a business economic research question starting out from different roles.
- Communicating on business problems in English.
- Linking historical social tendencies and contemporary social developments to one’s own scientific work.
- Integrating social and ethical consequences of new developments in one’s scientific work.
- Assessing and evaluating social and ethical consequences of one’s own decisions as a business economist.
- Situating the role of the professional in society.
- Being able to carry out scientific research autonomously.
- Being able to apply scientific knowledge autonomously at the level of a beginning business economist.
Departures from the Scheduled Academic Calendar for this Study Programme
Flexible Academic Calendar
- Courses are in a modular structure, for more information see: https://www.ugent.be/eb/en/study-programmes/master-in-business-economics/programme-structure.htm