Master of Arts in Multilingual Business Communication

Multilingual business communication is a unique combination of communication strategies and skills, business knowledge and foreign languages. This pluridisciplinarity is the result of a collaboration between different faculties in combined with real input from the business community.

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Subsequent Master's Programme

1 year 60 credits

Faculty of Arts and Philosophy

Dutch

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1 General Courses 42

Course	Semester	Language	Instructor	Crdt
Practical Business Communication	year	nl,en,fr	Geert Jacobs	6

Communication and Organizational Behaviour	sem 1	nl	Adelien Decramer	3

Economics	sem 1	nl	Bruno Merlevede	3

Marketing	sem 1	nl	Maggie Geuens	3

Introduction to Market Research	sem 1	nl	Julie Verstraeten	3

Introduction to Accountancy	sem 1	nl	Patricia Everaert	3

Introduction to Corporate Law	sem 1	nl	Diederik Bruloot	3

Business Communication in French	sem 1	fr	Ludivine Crible	6

Business Communication in English	sem 1	en	Geert Jacobs	6

French Language Acquisition	sem 1	fr	Ludivine Crible	3

English Language Acquisition	sem 1	en	Geert Jacobs	3

2 Elective Courses 3

Subscribe to 3 credit units from 1 module from the following list. Subject to approval by the faculty.

2.1 List of Electives

Course	Semester	Language	Instructor	Crdt
Business Communication: German	sem 2	de	Anne Breitbarth	3

Business Communication in Spanish	sem 2	es	Renata Enghels	3

2.2 Free Choice

Subscribe to 3 credit units from the study programmes at UGent (including the Ghent University Elective Course List), or from the study programmes of other Institutions of Higher Education within the Flemish Community. Subject to approval by the faculty.

List of Ghent University Elective Courses

3 Master's Dissertation 15

Course	Ref	MT1	Semester	Language	Instructor	Crdt
Master's Dissertation		1	year	nl	Geert Jacobs	15

Learning outcomes

Competence field 1: Competences in one/more scientific discipline(s)

To know the principles and subfields of strategic business communication.
To know the principles of applied communication research.
To demonstrate proficiency in written and oral persuasive communication.
To demonstrate proficiency in French and English, with a C1 level (as defined by the CEFR) in at least one of the two languages, and at least a B2 level in the other language.
To know the key concepts and basic principles of business administration.
To select the most adequate communication strategy to tackle complex communication problems.
To incorporate and implement the principles of strategic business communication, the results of applied communication research and the key concepts and basic principles of business administration creatively when designing the most adequate communication strategy.
To report clearly and adequately on communication problems and their solutions, when required also in English and French.
To design and develop the most adequate, well-founded presentation and editorial strategies for the solution of communication problems, within a variety of media and genres, when required also in English and French.

Competence field 2: Scientific competences

To identify the need for applied scientific research, and to be familiar with research projects.
To design applied scientific research in the field of business administration.
To use sources of international applied scientific research in the field of communication in a critical and innovative way.
To select and apply the most adequate research methods and techniques independently.
To report on one's own research results or design and their balanced interpretation in a scientifically correct way.
To formulate intellectually creative and relevant recommendations at a higher level of abstraction, on the basis of research results and the broader context.[

Competence field 3: Intellectual competences

To identify problems related to business communication in real business environment and to appreciate the need for research.
To reason in a scholarly way when dealing with complex problems.
To form an opinion on complex problems independently.
To apply time management techniques when dealing with complex problems.
To show a permanent interest in current trends and events in business management.
To show a permanent interest in social trends that affect businesses, and business communication in particular.
To have a lifelong learning attitude and to show a permanent commmitment to developing new ideas or processes.

Competence field 4: Competences in cooperation and communication

To communicate in orally and in writing, in French and in English, about businesses, business communication, one's own research and problem solutions with professionals, lay people, the business community and other parties involved.
To cooperate in a multidisciplinary team.
To master the basic skills to function within a multidisciplinary team, assuming the role of leader, innovator or team player.
To master the basic skills to assume the role of a mediator in a context of conflicting interests.

Competence field 5: Societal competences

To prepare for the labour market and, among other things, to learn how to market oneself to potential employers in order to position oneself as a young professional in society.
To know and understand social trends that affect businesses, and business communication in particular.
To incorporate social evolutions, innovations and trends into problem-solving thinking, in particular in the field of the business communication.