Multilingual Business Communication covers all areas of strategic communication policy: marketing communication, corporate communication, and labour market communication. Attention is also paid to online communication.
A number of course units provide a theoretical framework, but practice is never far away. Some examples: setting up a communication strategy for a business plan, conducting an image audit for a company, examining a company’s internal communication strategy, or perhaps assessing media contacts. Projects commissioned by external partners are supervised by a specialist from a leading communication agency. You present the final results with your group in the presence of communication managers and specialists from the business world.
The programme offers a business administration module for students who are less with business from their prior education. With course units on economics, commercial law, accounting, etc…, the module does not aim at training specialists, but at providing the necessary background for working at a company. Prospective students who do have prior knowledge of economics take a modified, and less extensive module.
The business knowledge and terminology acquired in Dutch, you also learn to articulate in English and French (mandatory languages), or even in Spanish and German (optional languages) via the programme’s language component. More than mere vocabulary and grammar exercises, these language course units are all about teaching you to convert your knowledge into purposeful and efficient communication in a professional context. We achieve this, among other things, through case studies and projects that you present to French-speaking and English-speaking business managers. This means, in other words, that language course units and business communication course units are one. It is this unique approach that offers considerable added value, both to language & literature/translation studies graduates and economics graduates.
The Multilingual Business Communication programme spans two the gap between study and employment, between university and the business world. To that end, the curriculum not only contains university course units, but also extensive company contacts through guest lectures, company visits and the group projects discussed above. In addition, the curriculum also contains a company work placement, which you choose in accordance with the sector that best appeals to you and a set of responsibilities that best suits your personality. Work placement can either take place at home or abroad, in the private or public sector, or the profit or non-profit sector.
The actual company work placement and concomitant paper make up the Master’s dissertation.