Master of Science in Business Economics (Marketing)

The Business Economics programme is aimed at students interested in the business scene. It prepares them for the active and flexible fulfilment of a wide range of tasks in the financial, industrial, trade and service sectors in which companies and social profit organisations operate.

Master's Programmes
1 year 60 credits
Faculty of Economics and Business Administration
About the course
Programme
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After graduation

What

In the Business Economics programme students become acquainted with almost every functional aspect of the business world: how and why a company is established, how it is financed, how it organises itself administratively, how it produces goods and services, how it markets and sells those goods and services, how it deals with personnel and how the company’s management coordinates and steers all those activities. Emphasis is placed on the inside of the business. In the master’s programme there are three disciplines that allow you to tailor your curriculum, according to your own interests, to one functional field.

Commercial jobs are studied thoroughly in Marketing. With regard to research methods, lots of attention is paid to market research. You learn to assess whether existing market research has been performed properly, you learn to plan your own market research and to choose the right methods and techniques. Another part of the programme focuses on consumer behaviour and its impact on the company. Marketing communication is investigated and lots of attention is given to brand policy and advertising. Many commercial processes relate to transactions between organisations. They form the so-called industrial or business market. Moreover, many companies are active internationally due to globalisation. Therefore, the international market, international strategies and the organisation of the marketing post in international companies are studied. Supervised work sessions provide an integration of practical applications. One or two elective courses allow you to customise your programme. Finally, the master’s dissertation is a very important element. Via that dissertation you can show that you are able to apply the acquired knowledge to a problem independently.

For whom

The admission requirements depend on previous degrees (type of degree, country of issue etc ...) or additonal experience.

Structure

The master’s programme has a modular structure. That means that you will no longer be taught according to the traditional semester system. From now on, your courses will be bundled in four modular blocks of six weeks each. You only have two courses per block which allows you to process the content in a more focused and in-depth manner. The teaching methods are challenging: case studies, group assignments, discussion panels, lectures, business games, etc. At the end of each modular block you have exams from the two previous courses. During a modular block you also get interim tests and (group) assignments. As a result, you no longer have exams in January or June.

In the second semester you will receive a practical course that fits with your specialisation and in which you become acquainted with the professional field. You will have enough time in the programme to work on your master’s thesis.

Finally, the master’s dissertation is a very important element. Via that dissertation you can show that you are able to apply the acquired knowledge to a problem independently.

If you want to combine your master’s degree with a teacher’s degree, then there is the option of following an ‘Educatieve master’ instead of the above described master. The ‘Educatieve master’ however is a Dutch taught programme. More information can be found on www.ugent.be/educatievemaster.

Labour Market

The largest outlet for Business Economics graduates is the business world. We find graduates in every possible position within companies and social profit organisations.

Most graduates start their career in the discipline that they choose in the master’s programme. After a few years this often shifts. Some graduates are given greater responsibilities within the original field and become a Marketing Manager or Financial Director. Others expand their career within a different functional field or are promoted to general management posts. The broad orientation of the programme makes such career moves easier.

A significant number of graduates choose what is called an economic profession: accountant, corporate consultant, fiscal advisor, registered accountant, etc. These professions can be practised as an employee or as a self-employed person.

Finally, we also find Business Economics graduates in banks, insurance companies, government services and services close to the government. Some examples of jobs in which Business Economics graduates start: auditor, cost price expert (controller), financial director, financial consultant (IPOs, company acquisitions), marketing manager and market researcher.