Students can specialise and choose one of three main subjects: Data Analytics - Finance - Operations Management
The discipline Data Analytics mainly emphasises ‘Business Intelligence’ and refers to the analysis of business data to uncover hidden patterns, unknown correlations and other useful information that can be used to make better business decisions. McKinsey and Gartner claim that there is an enormous shortage of graduates in this field. Due to the more quantitative schooling of business engineers, emphasis is placed on price-fixing, analytical customer management systems (analytical Customer Relationship Management = aCRM), predictive and prescriptive analytics as well as more recent evolutions in Big Data, social media and web analysis.
The discipline Finance analyses the financial decisions of enterprises, as well as of investment managers who decide to invest in shares or derived financial instruments. The quantitative background of business engineers enables them to draw up complex financial models, for example with regard to risk management in enterprises, the planning of financial requirements, optimal investment portfolios, etc.
The discipline of Operations Management is an area of management concerned with overseeing, designing, and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of resource use, and effective in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (raw materials, labor and energy) into outputs (goods and/or services). Important business concepts concerning Project Management, Total Quality Management, Production and Supply Chain Management will be highlighted from various angles and perspectives.
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