All students follow the same mandatory course schedule detailed on our website. From April on, all course work is suspended to fully concentrate on the project.
The master's dissertation of the Master of Science in Marketing Analysis consists of a real-life project for a company dealing with a specific marketing issue. A list of previous projects can be obtained from: www.mma.UGent.be/Projects.htm
The choice of engaging in a specific advanced master’s programme is, even more than a master’s programme, related to the question: “Which job(s) will I be trained for?”. Fortunately, there is a broad variety of jobs for which students are trained. About equal proportions of DS4B graduates are currently working in different areas of Business Analytics. Our graduates have made important contributions in the business world; at least two are CEOs of sizeable organisations. Fifteen MScMA graduates have pursued academic research careers and completed their PhDs (+ five are currently in progress). Five graduates have become analytics (assistant/associate/full) professors. In order to offer potential students more insights into the variety of functions, companies, industries, and even countries where our graduates are already present, some former students were very willing to share their experiences in this programme with – possibly – their future colleagues … Their testimonials can be found at www.mma.UGent.be/mma.pdf (see middle section).